Swish

Product Design

Product Design

FinTech

FinTech

A trusted community platform that fosters connections between like-minded individuals through interest-based groups and thought-provoking insights. The goal was to create a more intuitive and efficient platform for self-employed and everyone.

Skills Used

Product Design, Web Design, Native Development, Design Strategy

Skills Used

Product Design, Web Design, Native Development, Design Strategy

Skills Used

Product Design, Web Design, Native Development, Design Strategy

Stack

Figma, Adobe CC, Jitter, Lottie, Rive

Stack

Figma, Adobe CC, Jitter, Lottie, Rive

Stack

Figma, Adobe CC, Jitter, Lottie, Rive

Year

2023

Year

2023

Year

2023

Challenge

The original platform had an outdated interface that needed to be revised, causing frustration among users. The complex workflows and lack of clear visual hierarchy made it challenging for users. Our task was to simplify the user journey, reduce cognitive load, introduce gamification, monetisation and incorporate modern design principles to make the platform more user-friendly and visually appealing.

Approach

Our approach to redesigning Swish focused on simplifying complex workflows and reducing cognitive load by leveraging user-centered design principles and gamification. By modernizing the platform's interface, we created a trusted community for self-employed individuals, enhancing usability and fostering connections through intuitive navigation and a cohesive visual language.

Empowering Connections for a Modern Community

Swish’s redesign introduces a seamless and engaging interface, combining gamification with user-friendly features to help users effortlessly manage finances and connect within interest-based groups, enhancing their overall community experience.

The Next Generation of Swish Web Experience

Leveraging a unified design system, we developed Swish’s web app to offer a streamlined and cohesive platform. The new web interface not only complements the app but also reflects the brand's forward-thinking vision, ensuring a consistent and intuitive experience for users and engaging with the community.

Key Takeaways

Overall, user engagement surged by 84%, accompanied by a 25% reduction in task completion time and a 30% drop in user error rates. User satisfaction ratings climbed from 3.2 to 4.6 stars, and streamlined workflows, along with a modern interface, led to a 20% increase in new users within the first six months. The improved onboarding process boosted user retention by 35%, reflecting the success of the enhancements.

Creative Credits

CTO → Dafna Sokol

Senior Designer → Narendra Prasath

Senior Designer → Aarthi

I'm available

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

I'm available

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

I'm available

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.