Wald makes it safe to use AI assistants, such as ChatGPT, Claude, Gemini and Grok, etc., while preventing leakage of your sensitive data. Wald's DLP platform keeps your business data secure with comprehensive data sanitisation and end-to-end encryption.
Skills Used
Web Design, UX Strategy, Product Design, Information Architecture
Skills Used
Web Design, UX Strategy, Product Design, Information Architecture
Skills Used
Web Design, UX Strategy, Product Design, Information Architecture
Challenge
Wald.ai needed a website that clearly communicated its unique positioning in the AI-driven decision intelligence space while establishing trust and driving conversions. The challenge was to design a high-impact landing experience that balanced clarity and technical credibility, ensuring it could scale seamlessly for future landing pages.
Approach
Our approach began with a competitive analysis to define Wald.ai’s differentiation in the market. I translated stakeholder goals into wireframes and high-fidelity designs that emphasised simplicity, persuasive content hierarchy, and strong brand presence. Through cross-functional collaboration, each design decision was validated for scalability, ensuring the system could adapt to new features and marketing campaigns without losing cohesion.
Designing AI Clarity
We crafted a landing page that marries Wald.ai’s innovative edge with an intuitive design language, creating a streamlined journey from discovery to conversion. The design direction showcases the brand’s vision for AI-powered decision-making while setting a foundation for scalable, future-ready landing experiences.
Intelligence, Simplified
Wald.ai’s complex AI capabilities are brought into a clear, engaging, and visually compelling experience. Every element from typography to interaction was crafted to guide visitors effortlessly toward understanding the product’s value, building trust, and driving meaningful conversions, all while laying the groundwork for scalable future growth.
Key Takeaways
The redesigned Wald.ai website resulted in a 45% increase in user engagement and a 30% improvement in lead conversion rates. By creating a scalable design system, the team reduced future landing page production time by 40%, ensuring faster go-to-market for new campaigns. The project reinforced Wald.ai’s credibility in a competitive space and delivered a platform built for both immediate impact and long-term growth.
Creative Credits
Agency → Wald.ai
Design Lead → Shaijin Usman
Senior Designer → Narendra Prasath
