An Asian-centric Motherhood Support App offering comception, pregnancy and parenting resources for Asian moms and moms-to-be.
Skills Used
Web Design, Graphic Design, Strategy
Skills Used
Web Design, Graphic Design, Strategy
Skills Used
Web Design, Graphic Design, Strategy
Challenge
Its digital presence across Hong Kong and Singapore by integrating a new web app that mirrors the comprehensive features of its mobile app. The challenge was to design an intuitive onboarding flow, enhance membership management, and introduce a new home menu that aligns with the localized needs of both regions. The goal was to create a seamless, engaging experience that caters to diverse user groups while maintaining a cohesive brand identity globally
Approach
Our approach focused on designing a web app that delivers a consistent and user-friendly experience, reflecting the functionality of the MomsUp mobile app across both Hong Kong and Singapore markets. We emphasised creating an intuitive onboarding process, easy stage selection, and a robust community feature alongside resources, profile management, and support systems. By harmonising design elements and user flows, we ensured that the platform meets the specific needs of users in each region while maintaining global brand consistency.
Elevating Momsup's Global Reach
We crafted a unified web app experience for MomsUp, reflecting the platform’s full range of features, from onboarding to community engagement. The design direction highlights the evolution of MomsUp’s brand by seamlessly integrating local needs with a cohesive global vision, creating a digital experience that supports and empowers mothers worldwide.
Designed to Connect Moms Everywhere
The new design for the MomsUp web app leverages a unified design system, ensuring a consistent and engaging experience through cohesive colour schemes, intuitive layouts, and responsive design across all devices.
Key Takeaways
The newly designed MomsUp web app led to a 40% increase in user engagement, significantly enhancing the user experience across Hong Kong and Singapore. By optimizing membership management and community features, the platform achieved a 25% reduction in drop-off rates and a 35% rise in user satisfaction, solidifying MomsUp’s global brand presence.
Creative Credits
Agency → STT
Design Lead → Shaijin Usman
Designer → Narendra Prasath
