Novela

Mobile

Mobile

E-commerce

E-commerce

A premium beauty retailer in Singapore, sought to enhance its digital presence by creating a seamless and engaging app experience.

Skills Used

Mobile Design, Visual Design, Strategy Design, Information Architecture

Skills Used

Mobile Design, Visual Design, Strategy Design, Information Architecture

Skills Used

Mobile Design, Visual Design, Strategy Design, Information Architecture

Stack

Figma

Stack

Figma

Stack

Figma

Year

2022

Year

2022

Year

2022

Challenge

Novela was looking to revamp its mobile app to enhance the overall shopping experience, including seamless onboarding, intuitive checkout flows, and accessible store locations. They also aimed to create a more engaging platform through features like a beauty feed, feedback sections, and curated content for beauty enthusiasts worldwide.

Approach

Our strategy focused on crafting a unified design system that integrates Novela's vibrant brand identity across all digital touchpoints. By incorporating user-centric navigation and visually engaging content, we ensured a cohesive experience that not only simplifies shopping but also elevates user engagement through personalized beauty feeds and insightful articles.

Elevating Beauty Experiences

Novela's revamped digital platform delivers a seamless and engaging journey for beauty enthusiasts, with intuitive onboarding, streamlined checkout, and a vibrant beauty feed that brings expert insights and personalized content to life.

Beauty at Your Fingertips

Recognizing the importance of mobile users, Novela's redesigned platform ensures that the rich, interactive experience of exploring beauty products and content is as captivating on mobile devices as it is on desktop.

Key Takeaways

Novela's mobile app revamp led to a 40% increase in user engagement and a 25% reduction in checkout time, providing a seamless shopping experience from onboarding to checkout. Key takeaways include streamlined navigation, enhanced location accessibility, and personalised beauty feeds, making Novela a top choice for beauty enthusiasts.

Creative Credits

Agency → STT

Design Lead → Shaijin Usman

Designer → Narendra Prasath

I'm available

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

I'm available

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.

I'm available

Let's Connect

Feel free to contact me if having any questions. I'm available for new projects or just for chatting.