A premium beauty retailer in Singapore, sought to enhance its digital presence by creating a seamless and engaging app experience.
Skills Used
Mobile Design, Visual Design, Strategy Design, Information Architecture
Skills Used
Mobile Design, Visual Design, Strategy Design, Information Architecture
Skills Used
Mobile Design, Visual Design, Strategy Design, Information Architecture
Challenge
Novela was looking to revamp its mobile app to enhance the overall shopping experience, including seamless onboarding, intuitive checkout flows, and accessible store locations. They also aimed to create a more engaging platform through features like a beauty feed, feedback sections, and curated content for beauty enthusiasts worldwide.
Approach
Our strategy focused on crafting a unified design system that integrates Novela's vibrant brand identity across all digital touchpoints. By incorporating user-centric navigation and visually engaging content, we ensured a cohesive experience that not only simplifies shopping but also elevates user engagement through personalized beauty feeds and insightful articles.
Elevating Beauty Experiences
Novela's revamped digital platform delivers a seamless and engaging journey for beauty enthusiasts, with intuitive onboarding, streamlined checkout, and a vibrant beauty feed that brings expert insights and personalized content to life.
Beauty at Your Fingertips
Recognizing the importance of mobile users, Novela's redesigned platform ensures that the rich, interactive experience of exploring beauty products and content is as captivating on mobile devices as it is on desktop.
Key Takeaways
Novela's mobile app revamp led to a 40% increase in user engagement and a 25% reduction in checkout time, providing a seamless shopping experience from onboarding to checkout. Key takeaways include streamlined navigation, enhanced location accessibility, and personalised beauty feeds, making Novela a top choice for beauty enthusiasts.
Creative Credits
Agency → STT
Design Lead → Shaijin Usman
Designer → Narendra Prasath
